#NewPerspective Lacoste Live!
Currently some brand actions are very creative and special. This is the case of the #newperspective campaign by Lacoste L! VE for the launch of its perfume.
A instagram contest was held, where the brand made an analysis of the photos that participate in this action.
The idea of the contest was to show a daily and urban vision from a new perspective, thus following the whole concept of the campaign for the new fragrance by Lacoste.
Gustavo Oliveira, was one of the world finalists, of the contest with the photo beside
We are a family owned and operated business.
The concept of the image:
"My image of the inverted Panton chair explores the search for new points of view, the theme of the campaign and works with the deconstruction of the bottle's orthogonality, through the sinuosity of Design. The inversion of the image shows the viewer something complex and incoherent, promoting reflection on the fact of the simple things seen at first sight. "
We are a family owned and operated business.
We are a family owned and operated business.
We are a family owned and operated business.
